Online Marketing Links, A 'Seo' Feed powered by BlogSieve.com http://www.blogsieve.com/ Sat, 05 Jul 2008 11:28:12+0100 FeedCreator 1.6 http://www.davechaffey.com/SEO-Best-Practice/Google-Site-Links Google has refined its Site Links (formally SiteLinks) since the first version of our Best Practice Guide was released in April 2006. These supplementary links are only included below search results snippets for the largest sites - this Sitelinks explanation also gives other reasons. Best / most popular web analytics or site statistics package? Thu, 17 Apr 2008 13:35:00+0100 http://www.davechaffey.com/Internet-Marketing/C9-Maintain-Monitor/Web-analytics/Best-web-analytics-package This "best web analytics package" post is based on a question received from a contact. It summarises what I think are the top 10 most popular web analytics web site statistics packages based on UK clients i have worked with and training course attendees. Great interactive campaign example Wed, 09 May 2007 11:52:00+0100 http://www.davechaffey.com/Internet-Marketing/C8-Communications/Online-campaign-examples/Great-interactive-campaign-example The Tourism Ireland Taxi Challenge is a great example of how an online campaign can involve people over a period of a few weeks, to get people revisiting a site and interacting with a brand. Includes integration of a Video microsite combined with a forum. I would like to see e-mail reminders pushed to people also to get them to revisit and offer other promotions. Online brand reputation management services Tue, 26 Jun 2007 07:54:00+0100 http://www.davechaffey.com/Internet-Marketing/C8-Communications/E-tools/Online-PR/Brand-reputation-management-services These online brand reputation management services alert marketers and PR when positive or negative comments are made about a brand or topic on third-party web sites like blogs and social networks or other site types. Includes free and paid for. See list of brand monitoring tools at foot of page for 2008 update. Internet / Online market segmentation & targeting options Thu, 03 Apr 2008 19:28:00+0100 http://www.davechaffey.com/Internet-Marketing/C4-Strategy/Web-marketing-strategy-process Over the last 10 years or so, I have worked with many organisations to help develop a structured Web Marketing Plan. In this post I describe why a plan is needed and the main main stages for developing an online marketing plan. Online revenue models & business models Mon, 12 Nov 2007 12:41:00+0100 http://www.davechaffey.com/Internet-Marketing/C4-Strategy/Online-marketing-segmentation-options This summary of online market segmentation and targeting options is an extract from my Internet marketing book provided as a taster of the new edition. Includes online segmentation approaches using web analytics at the end of the article. DaveChaffey.com Internet Marketing Sat, 29 Mar 2008 09:15:00+0100 http://www.davechaffey.com/Internet-Marketing/C2-Internet-micro-environment/Online-revenue-models Online revenue models (also known as online business models) describe different techniques for generation of income from an Internet business. The 8 revenue online models described in this post are taken from 3e of my E-business book, looking specifically at the revenue options for online publishing businesses. Internet advertising case studies Fri, 31 Aug 2007 11:09:00+0100 http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/eBay-case-study-update An E-consultancy interview with a company who are part of the eBay economy enabling businesses to auction or sell their products through eBay. Amazon.com case study. Fri, 27 Jul 2007 15:51:00+0100 http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Google-case-study A case study on Google business strategy and background on Google technology for readers of my Internet Marketing and E-commerce books. Also contains technical references on Google's approach to crawling, indexing and ranking results at the end of this case study page. Updated March 2008. Dell case study / Dell.com case study Mon, 28 Apr 2008 10:04:00+0100 http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Dell-E-commerce-case-study This Dell case study designed for business and marketing students details Dell's business and marketing strategy focusing on E-commerce. Describes approach to managing Dell.com. Updated March 2008. eBay ecommerce case study update Sat, 19 Apr 2008 13:27:00+0100 http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Amazon-case-study Amazon E-commerce strategy case study prepared for E-business, Internet Marketing and E-commerce lecturers and students for readers of my Internet Marketing and E-business books. E-business strategy defined Thu, 13 Mar 2008 16:45:00+0100 http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/AdTech-e-marketing-cases/Internet-advertising-case-study Case studies of Internet advertising campaigns from Ultralase and Orange from Ad-Tech London September 2006 - this second one was part of a session on Ad Networks. Google business strategy and technology case study Thu, 16 Aug 2007 10:08:00+0100 http://www.davechaffey.com/E-business/C5-Strategy/E-business-strategy-defined An update on the definition of E-business strategy highlighting the essence of an E-business or Internet strategy for an organisation planning its digital strategy. Gartner Emerging Technologies Hype Cycle Mon, 17 Sep 2007 21:04:00+0100 http://www.davechaffey.com/E-business/C4-E-environment/New-Hype-Cycle A hype cycle model of the adoption of technology was developed by technology analyst Gartner in 1995 and has been applied to different technologies since then. In mid 2005, 2006,2007 they have launched a new hype cycle for emerging technologies such as Blogs, RSS, Podcasting and Voip showing the stage of adoption which they believe these are at. Web 2.0 and Internet Marketing - A Review by Gartner Fri, 05 Oct 2007 07:14:00+0100 http://www.davechaffey.com/E-business/C3-Infrastructure/Web-2.0 Analyst Gartner has released a new review and hype-cycle related to Web 2.0. technologies and applications reviewing some of the marketing and business implications of Web 2.0. Google Site Links (officially Sitelinks) explanation Wed, 04 Jul 2007 09:16:00+0100